Abby (played by Katherine Heigl) is the producer of a ratings-challenged morning show in Sacramento. Shes good at her job, but the audience just isnt interested in the anchors or any of the other personalities on the show. Her boss Stuart (Nick Searcy) says that if ratings dont pick up soon, the show will be canceled. After all, they can get more eyeballs on a Geraldo Rivera rerun at a lower overall cost.